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From the Blog

Google Analytics & AdWords Conversion Tracking

In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation. Correctly identifying these valuable business opportunities and installing conversion tracking, [...]

Click Fraud Won’t Work On Google

Recently we’ve had a number of queries relating to whether competitors can continually click on a client’s advertisement in order to cause their account to exhaust its daily budget. This is called click fraud, a type of Internet crime that occurs exclusively in pay per click advertising. Fortunately, this type of unscrupulous practice is prevented on [...]

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