Beat Your Competitors Online. Get ready, set, go!

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you?

The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.

Put Your Best Foot Forward

Every business has something that makes them unique and keeps customers coming back. This could be the cheapest price, highest quality product(s) or an amazing customer service. While your competitors may have a cheaper price and advertise this openly, this isn’t the be all and end all. Always try to capitalise on your best features – if you can’t compete on price point, then emphasise your amazing customer service, your fast delivery, your years of experience or your expertise. Not every customer will purchase on price alone.

Monitoring your competitors’ advertisements via the Ad Preview & Diagnosis tool can give you an excellent idea of how to bring out the best in your business and help potential customers to choose you over others.

What’s your Google Real Estate?

Are your competitors running paid ads, utilising Google Shopping or have great organic rankings? How much space are your advertisements taking up on Google in comparison? It’s no longer always about being number 1. Showing in paid advertisements, Google Shopping and organic rankings simultaneously gives you a greater real estate on Google and ultimately heightens your exposure to relevant traffic and potential customers.

The trick here is to be picky! Irrelevant listings can be a waste of money so you need to make sure that your business is visible when it really counts – for the right terms and audience.

Customers Have A Relationship With Your Brand

Social media platforms such as Facebook have truly revolutionised the relationship between businesses and consumers across the world. They offer business owners the opportunity to interact with their customers in real-time with real-people – putting their message in front of the right people at the right time and in the right social space.  With over 12 million users Australia-wide on Facebook alone, the power behind effectively targeting these audiences is second-to-none. Even if your key competitors aren’t operating in the social media arena, they will be soon and it is always good to be one step ahead of the competition.

One thing is for certain, a holistic approach is required by businesses wanting to stay ahead of the online marketing game. There is never just one way to achieve all of your business goals, but building data, evaluation and gauging reaction is a great place to start. To find out more on how your business can succeed online contact us today on 1300 859 600.

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