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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
High Court Ruling Protects Google From Trademarked Advertising
The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.
ACCC argued that Google’s policies and procedures didn’t hold advertisers accountable and that Google themselves should be held responsible for loss of revenue. Federal court dismissed ACCC’s claims causing the matter to be appealed to the High Court.
For the first time, a legal precedent has now been set; shedding light onto what was previously a legal grey area. Companies such as Google, running search engine pay-per-click advertising, are no longer directly culpable for advertisers bidding on keywords set out to mirror another competitor, declaring that advertisers themselves are responsible for their own AdWords accounts.
Whilst another legal challenge may be required to determine if advertisers are directly culpable of this action, we would advise our valued clients that the risk this poses may not be worth the benefit. Now that the High Court has establish legal precedent, SponsoredLinX would recommend safe optimisation and using “white-hat” techniques and that you seek professional advice before advertising on Google.
If you are concerned your account is using competitor’s brand names as keywords, please give us a call to discuss sooner rather than later. Advertisers who are not using SponsoredLinX management services can book in for a free health check today to determine if their account is exposed to this legal minefield.
