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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Keyword length and its effects on your Google AdWords results
The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:
As you can see, two-worded keyword phrases have 44% of total traffic, whereas four-worded keyword phrases only have 3% of total traffic. Is this enough data for you to decide which keyword length is the best for your campaign? No it’s not!
There is a direct relationship between keyword length and a keywords conversion rate, as shows in this graph:
As you can see, four-worded keyword phrases tend to convert about 38% of total traffic, whereas two-worded keyword phrases only convert 15% of total traffic.
So, what would a better option be?
- Use two-worded keywords which have 44% of total traffic but only a 15% conversion rate
OR; - Use a four-worded keyword which has 3% of total traffic but a 38% conversion rate??
Well I suppose that depends on the CPC!!
As you can see by the graph above, keyword phrases containing 3 words have typically cheaper CPCs than keyword phrases containing only 1 keyword. This is regardless of the average position.
So as you can see, there are several factors that should be considered when deciding to use either long-tail keywords (3 or more keywords in the keyword phrase) or short-tail keywords, they are:
- How much traffic does the keyword bring?
- How much of that keywords traffic will convert?
AND;
- How much would the traffic cost (CPC)?
- Is the cost of this traffic outweighed by the amount of profits to be made?
