Apps are fast becoming the next “.com boom” with tens of thousands of fantastic ideas circulating around and smartphone usage shooting through the roof. As with most other aspects of online marketing, a social boom translates well for tech savvy companies looking to utilise the latest trends to promote themselves. But once you have an app, how do you plan to get it out there?

It doesn’t make great business sense to invest the money and time it takes to develop it without having some sort of marketing plan to promote downloads and usage. Luckily, Google have come to the rescue in this respect with Google AdMob. Simply put AdMob is a network of apps through which you can advertise while also monetizing your investment by allowing advertising within your own app.

12 points to give a little context as to why this platform would be worth your time would be:

• App Marketing allows you to grow a business around app development with continued versions and updated features.

• The iTunes app store is quickly approaching 1,000,000 apps available for download with the Android app store a very close second.

• In 2013 it is estimated that there will be minimum 56 Billion App Downloads worldwide this year.

• With all the growth in the market, not having a mobile app is starting to become like not having a webpage. You’d want to market your businesses website and you need to market your mobile app for the same reasons.

• Up to 70% of the mobile market uses smartphones. With mobile usage continually rising it’s important not to lose touch.

• Leverage this growth in the mobile market and create an income from advertising your App.

• Take advantage of connecting people with your business through a new path of advertising.

• Grow the popularity of your app and by association, your business.

• 81.5% of Smartphone users spend time using mobile Apps.

• In 2013, mobile apps are set to generate around $25 Billion in Revenue. By 2016 the App economy is expected to reach $46 Billion.

• Get a slice of the pie by marketing your app more effectively now!

Business apps are beginning to become a necessity. If your services and products can translate into an app then you absolutely should have one. If you’re smart enough to have one already then it is essential to have a marketing plan in place if you want the investment to give some sort of ROI. Being an official Google platform, AdMob is set to take off in a very big way so be an early adopter and get in now while cost per click is low and have your campaign managed by the best!

SponsoredLinX are one of the first movers to enter app marketing platform and have unrivalled experience in consumer marketing through the online and mobile mediums.

Along with our sister company Cloud Down Under (who specialise in app development) SponsoredLinX can provide end to end process from development, through to implementation and marketing.