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Technology Advancements in PPC Advertising

The technology you never knew you couldn’t live without! Think back 10 years ago… Nobody even knew what an iPhone was back then. We were all living in our worlds of bulky desk computers, heavy suitcase sized laptops and phones that were just that; phones. In the last decade technology has advanced so much that
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How To Use Google Trends For Your Marketing Strategy

Spoiler Alert: Remember in ‘Back To The Future 2’, when Marty McFly picks up a copy of the Sports Almanac from 2015? It contained a copy of all the sports results from 1950 – 2000, you know, to make a little money from the future. Wouldn’t it be great to be able to look into
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Why Long-tail Keywords Equal High-value for your Business

The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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Spring Clean Your #Google #AdWords

Out with the old, in with the new One of my favourite times of the year is spring. The frosty mornings disappear, the sun comes out and the trees are in bloom. I know I’m not alone when I say it’s also the time you should start thinking about your spring cleaning. Before you ask,
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