Blog

No doubt if you own a business, you’ve had to respond to less-than-perfect customer feedback from time to time. When it comes in via social media though, what is your practice? Do you respond or ignore negative feedback? Do you vary your response depending on the medium? Well, if you’re on Twitter, I’ve got some
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As most marketers are aware, email marketing is a powerful tool that can put your business on the roadmap to greater success. However, poor email marketing – particularly lazy subject headlines – can also drive customers away and damage opportunities for conversion. And honestly, ain’t nobody got time for that! So, take a few minutes
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It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we look at some of the latest developments and upcoming announcements for Facebook! Facebook Finally Trialling Mid-Roll Video Ads Although SponsoredLinX first reported on Facebook mid-roll ads last August (when
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It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we look at some of the latest developments and upcoming announcements for social media – including Instagram hands-free recording, and Facebook’s move to take over more of the internet’s functions…
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As a small business owner, you’re likely aware of the importance of staying on top of digital trends and providing customers with new and improved experiences. But what are some of the top trends to keep abreast of this year? Below, I share our top five 2017 digital marketing trends! Snapchat & Instagram If your
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Revising your blog headlines, anchoring text and adding alt tags.  Ready to start the New Year with some off-the-charts SEO results? Of course you are! But if you’re already groaning at the thought of all the hard work to come, I’m here to tell you – it doesn’t have to be so. In fact, it
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Does the lead-up to Christmas leave you feeling like a headless chook blindly running around? If you’re like any other business owner, you’re most likely busy trying to achieve a million-and-one things right now – from the annual close down (or continued running) of your business, to presents and family time. So where does your social media
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Following on from last week’s blog about controversial advertising, it’s now time to take a look at other types of advertising you can draw inspiration from; in particular, brands who excel at marketing boring products! #1 – Poo Pourri   Who could forget the unmistakably original ‘Poo Pourri’ ad series? Let’s face it, most bathroom
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Aim for clever – not offensive – storytelling Humour is such a subjective thing. What is amusing to one person, can be grossly offensive to another (or many people). But that said, there are some lines you just shouldn’t cross in advertising, because offensive or controversial advertising results in a lot more than just ‘hurt
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It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! As part of our weekly blog, SponsoredLinX takes a look at a recent social media development – Facebook Live Video Scheduling. It might seem like a bit of a strange concept
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