Blog

As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
Read More

Censorship or your privacy? While the rest of the world, particularly the West, have concrete ideas as to which side of the fence they stand on; the right to privacy vs. the right to freedom of speech, Australia seems to still very much be sitting on the fence. Is a consensus needed, and if so,
Read More

As with all forms of formal advertising, there is a price tag, and budgeting as such for your marketing goals is exceptionally important if you’re really serious about reaching those goals. Having a goal gives you direction and focus, and while one of your main reasons for being interested in Facebook advertising may be because
Read More

How to Become Popular with Google Following Google’s Quality Guidelines can mean the difference between finding your site organically ranking on the 1st page, or not. If not it can mean to a vast majority of website users that your site doesn’t even exist – eek! Obviously it’s very important to have a website which
Read More

Small Business Growth Slows Due to Lack of Online Presence Earlier in November this year, I wrote a blog titled, ‘Cementing Your Business in the Digital World’, and I discussed that given today’s advancements in technology and online communication, every single Australian SME should be online, whether your business is B2B or B2C, or if
Read More

As you have scrolled through your Facebook feed, you’ll be familiar with the posts you have been subjected to because friends or families have chosen to ‘share’ or ‘like’ a particular Facebook page. Does ‘1 like = 1 prayer’ ring any bells? Now we all know and understand that 1 like does not equal 1
Read More

For some people, emotional branding may procure thoughts with negative connotations, but what emotional branding means today compared to its inception, equals quite a large difference. If we cast our thoughts back to before the Wall Street crash in 1929, emotional branding was used to convince consumers that what you owned and what you used
Read More

Everyone has a social media platform they prefer, but statistics and research shows that Facebook is the dominate channel. Most people within your business and social circles will have a Facebook profile. Some people have more than just one, particularly if they own a SME. Managing a Facebook Business profile is vastly different to managing
Read More

Accurately measuring your Return on Investment (ROI) is not always easy, and this blog is designed to give you some tips to make this process a little easier. You can’t work towards something, or anything, be it a milestone, a record, without direction, and this couldn’t be more important when assessing your ROI. Understanding and
Read More

Entering the world of online marketing can feel daunting for the uninitiated. Taking that first step is half of the journey and, once you find the right tools and people to take along with you, the end goal appears much closer than originally thought. Google can at first seem like a confusing maze of tools
Read More