Blog

As an online marketing agency, we are always keeping an eye out for marketing campaigns which work, and the ones that don’t. Without a doubt there have been some fantastic marketing campaigns so far this year (and the year isn’t over yet) but we have also witnessed some real blunders. More recently, and perhaps in
Read More

I bet you have never stopped to wonder why some of our well known road signs in Australia (think of an image of a pedestrian crossing, or perhaps an outline of a kangaroo or koala) are images and not text. Of course they are images, you exclaim to yourself! If we are driving in our
Read More

  When many people initially think about ‘Local Search’ they imagine the local corner shop around the block. Or they might even imagine the local group of shops near their workplace, business or home. All of these thoughts are correct, but Local Search is so much more than this, which is why Local Search for
Read More

Let’s face it, in business it’s never about you; it’s all about your customer. This isn’t easy with the struggles of feeling burnt out, alone and from wearing ‘too many hats’. The truth is though that customers aren’t interested in you or your story, so you need to think of a different way to get
Read More

When it comes to driving traffic to your website, you pretty well have three options; Pay-Per-Click, such as Google AdWords, Search Engine Optimisation (SEO) and Social Media, such as the online platform Facebook. SponsoredLinX offer online marketing management services in all three of these areas (plus more) but there is one marketing relationship here which
Read More

Small businesses are the lifeblood of our economy, and with small business now deemed ‘the new black’ there are more pathways than ever before for businesses to prosper and grow. In fact, Deloitte Access Economics reported that businesses, “with high digital engagement enjoy better business outcomes, with a $350,000 or 20% increase in annual revenue”.
Read More

As two sides of the same coin, AdWords and Search Engine Optimisation (SEO) together can satisfy all your search engine marketing needs. These two guys are your main revenue drivers, so it makes sense to not just invest in one, but both! While AdWords is fast and flexible, SEO is your ‘slow and steady’ competitor.
Read More

Everywhere you look when researching the benefits of AdWords and SEO, you’ll see articles about the apparent fierce rivalry between the two online marketing methods. Those articles would have you believe some kind of online version of State of Origin had moved into the digital realm of marketing, but it is simply not the case!
Read More

The universally recognised Taoism symbol of balance, Yin and Yang, depicts the idea of balance in all things; light and dark, hot and cold, night and day. Essentially the symbol represents the criterion of forces within nature which cannot exist without the other. Now what does this have to do with digital marketing? Everything, of
Read More

Small to medium businesses around Australia and New Zealand are the lifeblood of our economies. With the permeating nature of the internet, the internet of things, and the way we have integrated the internet in our everyday lives, it means that SMEs have an opportunity of the likes that has never been seen before. SMEs
Read More