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Attract new customers with local ads on the Google maps app.

‘Inside AdWords’ Google’s official news blog, has announced the launch of a new version of the Google Maps app for Android, iPhone & iPad.


Google Enhanced Campaigns

As of July 22nd Google will role over all accounts and campaigns to the new Google Enhanced system. This will include all active and paused accounts. So what does this mean for the average advertiser? We recommend you read up on the changes and see exactly how they will impact your online marketing. Here is
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Quick Tips for the Google Adwords Specialist

It’s not rocket science! It’s Google AdWords! For those of you who know your Google AdWords – here are 4 tips to take your account to the next level.


Google Analytics Assisted Conversions.

Probably one of the biggest questions in search engine marketing is which campaigns/keywords are working & driving the most leads/sales.


Improving Ad Position – What You Need To Know

The common train of thought for most advertisers is that improving the ad position of their ads is to increase the bids for the keywords essentially ‘outbid’ the competition. As true as this may be, there are alternatives to simply throwing more money at the situation in order to reach that much sort after ‘top
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Fundamental Optimisation Techniques

Google AdWords is by far the most time effective way to get yourself onto the front page of Google and advertise your business. However, while turning this advertising initiative into a return on investment is a goal many businesses have, many fail to understand that it’s a process of hard work.


Take Your Account To A New Dimension

Contrary to popular belief, Google don’t want you to go through your daily budget at a great rate of knots! In fact, they give the average AdWords user a veritable arsenal of options to enhance their campaign’s performance.


CTR and Relevant Keywords

How many times have you looked at your Google Ad Words campaign and felt quietly satisfied by your Click Through Rate (CTR)?


The Importance of a holistic approach to Online Marketing.

A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of
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Making Your E-commerce Site Convert

Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.