Blog

Google Analytics 4 Is On The Horizon: Is Your Business Ready? Google Analytics 4 (GA4) isn’t new; it’s been on the scene for around two years now. However, many businesses have been slow on the uptake, preferring to stick to what they know with Universal Analytics. A little more than a year from now, Universal
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So, through your clever online marketing, you’ve noticed that traffic to your site has been growing in large numbers, but your sales or leads are not increasing. What’s happening? Looking into the analytics on your site, you can see that there is good site engagement and a low bounce rate, which would suggest you are
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Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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After almost two years of silence, we finally have a new Google Penguin Update! Announced late last week, Google Penguin 4.0 is the first release since October 2014 and brings with it a very long-awaited update. But hold up a minute – what is this digital Penguin we speak of? To put it as simply
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There is an old adage that ‘a [tradesman] is only as good as his tools’. I find this to be quite poignant, as I enjoy tinkering on my cars and bikes on the weekends – and the one thing I find that has let me down in the past is poor quality tools. Alongside that,
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A common problematic scenario which comes up in the day to day running of many online campaigns is when someone with a Google AdWords account Google themselves so that they can find their ad. While I can totally understand why any SME owner is interested in performing a Google search to see if they’re showing for their top keywords, this is
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Conversion Optimiser (or CPA or Cost Per Acquisition bidding) is a bidding tool which lets Google AdWords use your historical conversion data to determine when to bid, how much to bid and what to bid on in order to secure you conversions at the best possible acquisition cost. Put simply, it takes your campaigns conversion
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Not everyone thinks alike. People are different. It’s why some people will choose red while others will choose blue. Mass marketing casts a net over a reach as wide as possible in an attempt to reach a percentage of people within a specific geographical area. It’s why some fast-food companies will utilise billboards, television commercials
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If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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Keyword Bidding Strategies do not follow one linear line. The tactics you can employ vary and you need to choose the strategies which will work best for your business. Something you need to keep in mind is that certain strategies might work best at particular times of the day, week, or year. Certain strategies will work with only particular keywords or campaigns. Then you need to make the decision in regards to which campaigns need to managed automatically or manually… it’s definitely not simple.

Never fear, that’s why we’re here!