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Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.

An unfortunately common misconception amongst those who engage in SEO is that it is not an ongoing concern. Too many people think that once you rank, you rank. This is simply not the case.

Fiction #1: The more rankings the better. Fiction #2: Rankings = Business. Perhaps I should clarify here a little. The above points don’t have to be fiction. But whether or not they are depends entirely on you.

A successful SEO campaign is like a bus full of customers. But while that bus can drive customers to your store (website), what happens once they get there? Are they able to get the service they need right away? Do they have all the information they require? Is what you offer clearly laid out?

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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Wordpress is one of the best CMS platforms out there. It is free, easy to use and has a plugin for just about everything (you can get Wordpress from here). One of the most popular Form Builder plugins is Contact Form 7. It is very customisable, and can handle multiple forms, supports Ajax-powered submitting, CAPTCHA
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Fact: Too many people engage in SEO without a full understanding of what they can really expect from it and what constitutes a good result. This blog series will focus on what constitutes a good result and how to plan for maximum return on investment. So let’s get started with Part 1: Keywords!

It’s not rocket science! It’s Google AdWords! For those of you who know your Google AdWords – here are 4 tips to take your account to the next level.

Probably one of the biggest questions in search engine marketing is which campaigns/keywords are working & driving the most leads/sales.

“Did you know you can view your Google analytics stats on your smartphone?