Blog

We love the 2016 Google Doodle for International Women’s Day so much that we have to share it with you! You too can share your #OneDayIWill story here, and to learn more about the scenes and inspiration behind the clip.

If you have done any type of print marketing, you might recall paying per line or even per character.  If you were looking through a Sunday classified, you might see ads using text speak to save space. In short, you pay for the real estate you would like to occupy. In digital marketing, space is
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Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
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A Match Made in Marketing Heaven Quite often, when referring to Google AdWords and SEO (Search Engine Optimisation) in the same sentence, the phrase which is used is ‘AdWords vs SEO’. The common misconception is often that it is one or the other, whether that be due to cost, flexibility or results is completely irrelevant.
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Here we take a look at some of our best onsite SEO strategies.  Your onsite SEO optimisation must be structural and you must make sure that any technical alterations and tweaks to your website make it more appealing to Google. We have collated our best onsite SEO tips in the infographic below. Check it out, and don’t
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For any small business owner embarking on an SEO strategy, you will soon realise there a two parts to the equation. One, your SEO plan of attack for desktop search, and two, your strategy for mobile SEO. Fortunately, Australian SMEs are catching on. “Next year, Canada and Australia will surpass South Korea to become the
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The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Create Ads People Want to Click! For as we have been surfing the web as we know it today, we have been doing so under a barrage of banner ads for almost everything we could possibly think of. From their humble beginnings in the early 90s banner ads are now in almost everything we do
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