Blog

Is it relevant to your business? The future belongs to those who create, not consume! As a business owner, you are in luck! The Internet of Things (IOT), is the concept of basically connecting any device with an on and off switch, to the Internet and each other. They are devices communicating with each other
Read More

As our weekly blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
Read More

According to recent reports from B&T and Sydney Morning Herald, Zenith Optimedia have predicted that Australia’s advertising and marketing spend is set to only increase by a meagre 3% in 2016. A 3% rise will equate to $13.5 billion but the biggest winners within the industry are set to be digital mediums, largely thanks to
Read More

A step in the right direction? Hollywood has fed us fantasies of artificial intelligence (A.I.) since the dawn of sci-fi filmmaking. From movies like ‘The Terminator’, ‘The Matrix’, ‘I’, ‘Robot’ and ‘Transcendence’; but with most of the movies showcasing A.I. as a negative, are we ready to understand what it means to take the next
Read More

Inevitably as we draw closer to the conclusion of 2015 and the excitement and promise of a new year, people within each respective industry want to know what predictions the experts have come up with. As we discussed in our article for B&T which takes a look back at the year of 2015, mobile marketing
Read More

In a world where charities, non-profit organisations and social enterprise groups have to change and adapt to digital screens, Facebook has just made it a little easier. Budgets for marketing spend are always tight because the funds raised go towards providing the services the charity advocates, not back into creating bigger marketing campaigns. So when
Read More

So who wants to download a new music app by YouTube that doesn’t allow you to create your own playlists? *crickets chirping* hhmmm that’s what I thought. Last time I looked, Google had three different music platforms. They have YouTube Red, Google Play Music and Google Play Store. So when Google announced YouTube Music the
Read More

Social media is a two-way communication stream; it’s a constant conversation. Unfortunately, social media platforms continue to be a stomping ground for online trolls to turn situations into negative ones, but, people’s reactions are helping to put a positive spin on them, while bringing to light serious issues which need to be addressed. Susan Carland,
Read More

What we used to think when we thought of Google as a company is no longer. You will have heard of Alphabet, the new name for the parent company of Google and all of its previous divisions such as Nest, Google Ventures, X-Labs, and Calico. Each division now has its own CEO whom report to
Read More

The Queensland Government’s announcement for a $40 million Business Development Fund has set entrepreneur hearts aflutter around the State – mine included! With the Turnball Government recently pushing an innovation wave throughout the hearts and minds of Australians, it seems the Palaszczuk Government has been watching very closely. This flow on effect has suddenly created
Read More