Blog

As two sides of the same coin, AdWords and Search Engine Optimisation (SEO) together can satisfy all your search engine marketing needs. These two guys are your main revenue drivers, so it makes sense to not just invest in one, but both! While AdWords is fast and flexible, SEO is your ‘slow and steady’ competitor.
Read More

Everywhere you look when researching the benefits of AdWords and SEO, you’ll see articles about the apparent fierce rivalry between the two online marketing methods. Those articles would have you believe some kind of online version of State of Origin had moved into the digital realm of marketing, but it is simply not the case!
Read More

The universally recognised Taoism symbol of balance, Yin and Yang, depicts the idea of balance in all things; light and dark, hot and cold, night and day. Essentially the symbol represents the criterion of forces within nature which cannot exist without the other. Now what does this have to do with digital marketing? Everything, of
Read More

Google’s mobile friendly update that went live on April 21st of this year, dubbed ‘Mobilegeddon’ by those with a taste for melodrama, is now in full swing. Now that the dust it settling we can take a look at how bad the damage was and how different things will be from now on. The truth
Read More

Our final blog in our ‘SEO Tips & Tricks’ Optimise Webinar takes a look at some of our best onsite SEO strategies. Onsite optimisation is any improvement made to the website architecture to make it easier for search engines to crawl and index the site. You must also ensure that your onsite SEO optimisation is
Read More

Blogging; it’s a word many of you will be familiar with. Some of you may follows blogs, while some of you will write your own blogs. While many treat the form of blogging as an online journal of sorts, when it comes to creating, writing, managing, posting and sharing a blog on your business’s website,
Read More

Ben Bradshaw, Founder and CEO of SponsoredLinX, is in high demand. His extensive knowledge in the realm of all things online and digital not only means that he has a keen perception of what marketing practices you should be implementing, he also has the ability to relay this information in a way that is easy
Read More

For Australian SMEs, the digital market is undeniably growing. eMarketer recently reported that, “Next year, Canada and Australia will surpass South Korea to become the sixth- and seventh-largest mobile ad markets globally, respectively,” (eMarketer, 2015). With the abundance of data, statistics and reports which all point to a mobile internet future, it’s simply imperative that
Read More

Aligning your business goals with your digital marketing plan needn’t be the overly-complicated task many make it out to be. With online marketing, and especially when it comes to your website, if you can align this with Google’s purpose, the chances of the two of you becoming best buddies will soar! Google’s mission statement states
Read More

You will be aware that on the 21st of April, 2015, Google will be releasing their latest update. Due to the fact that Google have been so secretive in the lead up to their previous updates, it came as a surprise when Google announced a warning to website owners this time around. Their warning: become
Read More