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Content Marketing doesn’t just exist within the realm of email marketing, websites and blogging. The world of social media is now one of the most compelling reasons for users to jump on the Internet. You’ve got Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+, Instagram, Snapchat, Tumblr… the list really does go on and on, and truthfully,
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Facebook can come with a steep learning curve for the uninitiated, particularly when running a business page. For this exact reason, we have put together a checklist for you to refer to whenever you feel the need to. For the Facebook beginner to the seasoned Facebook marketing professional, everyone can benefit from a checklist to
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You may well have heard the rumours that organic postings on Facebook (in other words content which is published for free) is on the decline. Yes, the rumours are true, but as we have discovered, there are some pretty valid reasons for this, and paid advertising on Facebook can really help your Facebook Return on Investment to
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You could be forgiven for thinking that with the enormous jump in popularity of visual content that you now need to be a mini-blockbuster producer on top of a business owner. Umm… yeah, right! The truth of the matter is that users on social media are engaging with visual content in all of its forms,
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If you can utilise Social Media wisely, investing in effective Facebook Management can equal a serious Return on Investment. Facebook comfortably fits into the SponsoredLinX ethos of Traffic > Conversion > Engagement on all levels. It helps to drive traffic to your business, it helps to convert your leads, and it certainly helps in continuously
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You may recall a blog we posted back in March this year about Facebook’s impending saturation of the internet, and after recent news, it appears the digital giant is attempting to produce and implement any new feature it can, to stop that point in time from ever arriving. Over the past couple of days, Facebook
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If you’re an SME owner, chances are that you run a social media account under your business name on at least one social media platform. Your decision to choose these particular platforms may have come down to a few reasons such as; it may be one you have used personally and you are therefore familiar
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Social media use during live sporting events is increasingly becoming a stand-alone drawcard. In relation to two recent sporting events, the Australian Open and the Super Bowl – their social media accounts are some of the best in the world. We take a look at some of the techniques they use and how you can
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As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
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As with all forms of formal advertising, there is a price tag, and budgeting as such for your marketing goals is exceptionally important if you’re really serious about reaching those goals. Having a goal gives you direction and focus, and while one of your main reasons for being interested in Facebook advertising may be because
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