META Ads Training Resources

What is Meta?

Meta, is a company that has redefined the way we connect, communicate, and consume content. Meta, previously known as Facebook, has expanded its horizons beyond the conventional realms of social networking and now offers a multitude of services under its umbrella. One of the standout components of this transformation is Meta Ads – a dynamic advertising platform that enables businesses to engage with their target audience like never before. Its flagship product, the Facebook social media platform, has grown to encompass a broader vision, leading to the rebranding of the company as Meta. Meta envisions a metaverse that goes beyond traditional digital experiences, integrating augmented reality, virtual reality, and various other technological advancements.

What are Meta Ads?

Meta Ads, an integral part of Meta’s ecosystem, are a sophisticated form of digital marketing that empowers businesses to connect with their target audience across multiple platforms, including Facebook, Instagram, Messenger, and more. These ads leverage the vast amount of data within the Meta network to deliver personalized and relevant content to users, thereby enhancing the effectiveness of marketing campaigns.

Meta Ads serve a multifaceted purpose in the digital marketing landscape. They enable businesses to reach a wider audience by connecting people from all over the world as their potential target audience. It provides a diverse range of advertising formats like video or image which caters to various business goals and creative strategies which maximises engagement. It also helps with analysing results as it provides tools and techniques to track the performance of the campaigns in real-time, enabling data-driven optimizations.

Types of Meta Ads

Facebook Ads

Image

They let businesses use single images to promote their products, services, or brand. Image ads can be used across different ad types, placements, and aspect ratios. Image ads are a good fit for campaigns with strong visual content that can be shown in just one image. These images could be made from illustrations, design, or photography.

Video

Facebook lets businesses use a single video to showcase their products, services, or brand. They’re especially helpful for product demos, tutorials, and showcasing moving elements.

Carousel

Carousel ads showcase up to ten images or videos that users can click through. Each has its own headline, description, or link. Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page that’s specifically built for that product or service.

Instant Experience

Instant Experience ads, previously known as Canvas Ads, are mobile-only interactive ads that let users engage with your promoted content on Facebook. Using Instant Experience ads, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.

Collection

Collection ads are kind of like immersive carousels — taking the user experience a step up. Collection ads are mobile window-shopping experiences where users can flick through your product lineup.

Instagram Ads

Photo ads

These are single-image ads that appear in users’ Instagram feeds. They are a simple yet effective way to showcase products or services and can be used to drive traffic to a website or landing page.

Video ads

Video ads are similar to photo ads, but they use videos instead of images to convey the message. Instagram videos can be up to 60 minutes long, but you should prefer much shorter videos for your ad. Video ads are a great way to tell a brand story or showcase a product in action.

Carousel ads

Carousel ads allow businesses to showcase multiple images or videos within a single ad unit. Users can swipe through the images or videos, giving them a more immersive experience.

Story ads

Instagram Stories ads are full-screen ads that appear in between users’ stories. These ads are a great way to create interactive and immersive experiences for users and this is why engagement is often higher with this type of ad.

Collection ads

Collection ads are designed for e-commerce businesses and allow users to shop directly from within the ad. These ads feature a cover image or video and multiple product images below, making it easy for users to browse and purchase products.

Explore ads

Explore ads appear in the Explore section of the Instagram app, where users discover new content. These ads are a great way to reach a new audience and increase brand awareness. Instagram Explore ads do not appear directly in the Explore section, but are shown after someone clicks on a photo or video from Explore.

Shopping ads

Designed for e-commerce businesses that have a shop on Instagram, Shopping ads take users directly to a product description page within the app. From there, your customers can easily make a purchase.

Reels ads

After the launch of Reels, Instagram has also allowed Reels Ads. These ads are usually videos, up to 60 seconds long, that are shown between Reels.

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