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Traffic
Get More Traffic
SponsoredLinX offers a number of different services to help drive more qualified traffic to your website. Google Ads Management Search Engine Optimisation Microsoft Ads Facebook Advertising Google Ads Mobile“SponsoredLinX are a rarity in today’s market place, they promise a lot but deliver more. Our business has grown by over 400% in one month; we are amazed at the difference they have made.”
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Conversion
Convert More Leads
Our second step is making sure that your website is able to convert the traffic you receive into leads for your business. Optimising your website to convert more leads is important to a profitable campaign. Web Development Convertopages Do It For Me eCommerce“I just want to say thank you! The changes that you have applied in our AdWords campaign have definitely seen an improvement on click quality and sales for HippityHop.”
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Retention
Retain Your Customers
As you build up a customer base you need to make sure to keep engaged and retain your relationship. LinX App“SponsoredLinX fully redesigned our main company website with a fresh, clean and professional look. The ‘Google friendly’ web design were part of the fantastic ongoing service we received.”
Google AdWords Click-To-Call Updates Are Here!
As part of our regular Digital Marketing news segments, today we’ll be looking at some of the latest updates to come out regarding Google AdWords Click-To-Call extensions! Below, we run through the top announcements revealed last week by Google.
Account-Level Call Extensions
As part of their commitment to making call extensions more efficient, Google have announced two main changes—the first of which are Account-Level Call Extensions. Available from this week, this feature will allow you to implement your CTC extensions across your entire account (instead of adding them over and over to ad groups/individual campaigns). Additionally, Google will also be rolling out Automated Call Extensions over the coming months by crawling through landing pages that already have a mobile number listed, and then automatically setting up a call extension alongside your ads! This of course, means more traffic being driven your way!
Image: Google AdWords Blog
Quality Improvements to Callers
Having a lot of traffic coming your way is great, but it’s of little use if you’re not attracting the right kind of audience—particularly, those who are ready to engage with your business! To help direct more quality callers through to businesses, Google have also announced plans to add business names to their headlines (which they first tested in 2016).
Updates To Keyword & Ad-Level Call Reporting
Last but not least, Google have also announced new call detail features for keyword and ad copy reports!
As explained via their blog, “additional columns for “Phone impressions” and “Phone calls” will give you a more complete view of call performance and help you see where there are opportunities to improve. For example, consider using call-only ads on keywords with the highest phone-through rates, or decreasing wait times when you have customers on the phone to improve call conversion rates.”
