AdWords Editor

AdWords Editor is an application which allows users who own an AdWords account, or accounts, to edit and manage their AdWords campaigns. The idea is that the application makes it easier for users to create and implement changes to their campaigns. It’s especially useful for users who have more than one account, as they are able to make the necessary changes on a larger scale – rather than having to go into each campaign and make the same changes individually. Therefore, AdWords Editor 11.0 is an amazing application for anyone managing Google AdWords.

There are a large quantity of features within AdWords Editor, and with the recent launch of AdWords Editor Update 11.0, there are even more. Features within AdWords Editor are set around Ad types, Campaign settings, Ad extensions, Bid settings and, Ad targeting. For a full list of the features it is best that you visit the Google support site.

The 11.0 update comes with a complete redesign of the Editor application. The interface is much more user-friendly, accompanied with a fresh new look. One of the best new features is the new ‘pop-out’ window, which allows users to work on different accounts at the same time. And if you’re suddenly not pleased with the changes you’ve made, there is now a handy undo button, so it’s like they never existed. Of course, if you change your mind again, well, there’s a re-do button for that too.

Google have introduced simple keyboard shortcuts, so you can get what you need to get done quickly and with no fuss. Searching for specific items within AdWords Editor just got a whole lot easier, enabling the user to customise searches, so you can efficiently get what you need.

Now to stop sounding like an advertorial, are all of these changes and added features really going to make your life that much easier, or is it just another thing you need to get your head around? Generally, there are still some features we would have liked to have seen included, such as the ability to incorporate YouTube videos into Editor, but, the overall opinion in the industry is positive.

Don’t worry; as you will have found out, you need not have to learn how to use how to use AdWords Editor again. With the four month transition period between the original version and the latest update, you have had plenty of time to get used to it. Google have simply kept the best of the original version and added new features, to make your experience a seamless one, giving you the time to focus your energy on other aspects of your business. So why don’t you get in touch with SponsoredLinX on 1300 859 600 now, so you can do just that.

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