Catering To A Mobile Audience: Our Top Tips

When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to mobile users. Here are our top tips for positively engaging with a smaller screen audience.

Go Mobile

Google conducted a study with Emory University that discusses the experience of reading on mobile devices being drastically different from that of a larger screen. On traditional screens and devices, users eye-movements mostly begin at the top left corner and move right and then down. On a mobile device, however, a users eye-movements remain in the centre of the screen. As a result, your mobile content writing should reflect these results as your audience engages differently with each device.

Get Straight To The Point

In most cases, long headlines can take up the majority of the screen. By keeping both the headlines and taglines of your campaigns short and straight to the point, you can create attention-grabbing content that doesn’t take up room and still looks aesthetically pleasing to your viewers. Additionally, headlines that are short and simple create an easy to scan and digestible alternative for mobile device users.

 

Keep It Brief

Before you begin writing, take a moment to think about how your content will look on a smaller screen. Generally, a paragraph that contains more than 5 or 6 sentences will be viewed as a wall of text to your audience and therefore, harder to decipher. Short paragraphs are easier to follow and will most likely keep your viewer’s attention for a longer period of time. Having long, content-heavy paragraphs can be a deterrent for viewers on mobile devices.

As more and more individuals begin to rely on their mobile devices to complete their day to day online activities, now is the time to take the appropriate action. By adjusting your websites and marketing campaigns to adhere to the large portion of viewers who see your content on a smaller screen, you will be creating a greater and more effective customer experience.

For more information on how to make your small business more mobile optimised, contact one of our friendly digital marketing specialists at SponsoredLinX today on 1300 859 600.

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