Blog

As a content marketer, it is your duty to continually drive conversions. Maybe you think you’re already relatively sufficient at your job, but is sufficient really enough for you? Obviously, the most important part of content marketing is the content, right? Well, let’s look into how we can boost your business by creating high converting
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As a core element of online marketing, getting your landing page found is important. However, being found isn’t always enough to land you a sale. Several factors go into the decision of your buyer, and therefore, you must appeal to all their ideals. We’ve gathered a few quick and actionable hints increasing landing page SEO
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It’s not often that your small business’s’ budget allows for large and strongly targeted marketing campaigns. Luckily for you, your budget doesn’t have to be big in order to make you successful. Below, we’ve provided you with four quick affordable marketing tips for small businesses to get you thinking outside the box and moving forward.

As marketers, we often hear questions like “does Google AdWords really work?” or “what’s so good about Google AdWords?”. Sometimes we’ll even get the occasional “what is Google AdWords and how does it work?”. Essentially, Google AdWords is a PPC advertising tool that can reach very specific targets and for minimal cost! So here’s what
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As social media and traditional marketing gradually intertwine, businesses are using social media platforms as marketing tools in order to boost their revenue. Social media is a very black and white, give and take world. One small misstep and you could be heading in the wrong direction.  Below, we’ve provided you with a handy guide,
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Hashtags (#) are a symbol used on social media to make it easier to find content relating to a specific theme or trend. The first hashtag was created by social technology expert, Chris Messina in 2007 with the intent to use it for groups. Now, businesses and brands use hashtags to reach their target audience
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By now, most businesses have a general understanding of the importance of content marketing, but do they understand each aspect involved and its significance in driving more traffic, leads and sales? You’ve no doubt heard ‘content is king’ a million times, but have you ever heard about how design complements content? Here’s why your design
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Instagram introduced its new live feature in 2016 and opened a door to a whole new side of the image sharing app. Stretching their still pictures to motion video, Instagram has provided small businesses with the opportunity to showcase their goods and services on a new level. Not sure how? Luckily for you, we’ve listed
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Great news for small Queensland-based businesses – you could get a government funded grant of up to $10,000 (excluding GST). The program has been designed by the Office of Small Business, Department of Tourism, Major Events, Small Business and the Commonwealth Games to help the eligible business to put themselves in a stronger position against
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Marketers always have one thing in common – an end goal – and while they all take different routes to get there, they face similar challenges. The State of Inbound recently released their 2017 report detailing these challenges, so we decided to condense it for you. Here are the most common marketing challenges and what
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