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You Tube ‘Bumper Ads’

Snackable Videos Are On the Menu This year marks a milestone year for internet usage set to topple 1 Zettabyte (1 Trillion Gigabytes) by the end of 2016. It seems we have become extremely efficient at consuming huge volumes of data from an almost infinite number of services worldwide, but one of our favourite choices
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Three Tech Trends To Watch

“How did I miss that?” At some stage you’ve likely asked yourself this exact question. Missed what, exactly? I am referring to digital and technological developments. Believe it or not, there are still small businesses that do not own a website and have zero presence online. The innovation and advancements we are now seeing affect
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The New Girl, Control Freaks & Digital Health

There is an old adage that ‘a [tradesman] is only as good as his tools’. I find this to be quite poignant, as I enjoy tinkering on my cars and bikes on the weekends – and the one thing I find that has let me down in the past is poor quality tools. Alongside that,
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Digital Culture

In today’s dynamic society, culture has evolved over the years from primitive to digital. Communication and culture both have a large effect in the workplace which allows others to gain access to information on a scale we have never seen or experienced before. Throughout the last couple of decades different communication forms have taken place
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Beyond Demographics and Customer Intent

Can you predict the future? Do you know what your customers need? Do you know when they need it and most importantly, can you position yourself to be available at the recognised moment of need? With Google (and SponsoredLinX) you can. Demographics, sub sections of audiences based on gender age, location, etc. are fast becoming
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Omni-channel Marketing for Small Businesses

Myer’s recent marketing investment puts the word ‘omni-channel marketing’ under the spotlight. Small businesses tend to shy away from such buzzwords that are often associated with large corporations or brands. ‘Let the big guys worry about them’ is a common way of thinking. If this speaks to you, think about the first time you heard
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Seasonal Keywords for Season Promotions

Well, it’s that time of year again, everyone is saying goodbye to their favourite habits and finding chocolate eggs strewn about their gardens and homes… “Happy Easter everyone!” – This is what your SEO strategy looks like right now in May if you left your Easter SEO planning until a few weeks before the main event.
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Planning For A Successful SEO Campaign

Seasonal strategies for your business Christmas is now a far off memory and like all business owners should be, the focus is on the future and the rest of 2016. When owning a business, it is important to identify specific dates and trends in the market that will affect your business performance. As an SEO
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How To Use Google Trends For Your Marketing Strategy

Spoiler Alert: Remember in ‘Back To The Future 2’, when Marty McFly picks up a copy of the Sports Almanac from 2015? It contained a copy of all the sports results from 1950 – 2000, you know, to make a little money from the future. Wouldn’t it be great to be able to look into
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Facebook’s New HQ

Visiting Hacker Way In celebration of the SponsoredLinX 10th year anniversary (and our new Headquarters in Fortitude Valley, Brisbane) I’m taking you on a tour through another company that’s been hitting some serious milestones (and also moved recently) and drawing on a few similarities. Welcome to Facebook Headquarters – 1 Hacker Way, Menlo Park in
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