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Custom Ad Scheduling for Seasonal PPC success

Right time, right message Many people believe that running their AdWords campaign 24/7 is the best or at least the only option. This is not only incorrect, it’s uneconomical and in most cases, unsustainable. First things first; tracking. In order to make informed decisions, we must analyse data from your AdWords account.  Identify productive and
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Has Your Paid Search Campaign Got a Money Leak?

Patch that hole in your budget bag! Ever wondered if you are wasting money on your AdWords advertising? Erin Sagin for Wordstream states that, “the typical business wastes 25% or more of their total paid searches spend”. This is a problem and trying to figure out wasted spend on Google AdWords can be challenging. Here
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Case Study: Accountants and the EOFY

How to attract new customers The End of Financial Year (EOFY) can be a busy and stressful time for most Australian businesses, with BAS, PAYG summaries, tax returns and a whole lot more to think about. While most probably have an Accountant they go to year on year, many don’t, or perhaps they’re looking to
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What’s Google up to these days?

Algorithm updates and more! It seems like it has been a long time since the SEO industry was in a panic over the latest massive update from Google. There was all of the drama surrounding the inaptly named ‘mobilegeddon’ update this time last year. Ultimately that proved to be less of a big deal than
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Marketing Almanac

The plan of attack It’s no secret that retailers across the world pocket from annual calendar events like Valentine’s Day, Christmas, New Year, Easter, sports games, concerts, movie premieres and public holidays to name a few. According to Think with Google, in the New Year, fitness and wellbeing searches have increased by 40% on mobile
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Mobile Web Optimisation Strategies

K.I.S.S. Before we get into the strategy part of this article, I need you to go here and enter your site into the mobile friendly test field… http://mobilechecker.com.au/ Have you done it? If you could see a mobile-friendly version of your website in the mobile interface then well done to you! This means your website
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Why You Need Convertopages 2.0

Our attitude towards the Internet and how we interact with it on a daily basis has changed how we do business forever. It means you need to invest in your online marketing now more than ever, and Convertopages is the perfect tool to use in addition with your Google AdWords campaigns. Learn more about Convertopages
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Let’s Talk About Bounce Rates

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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The Art of High Converting Landing Pages

Sadly, we see landing pages belonging to small to medium business owners which are suffering from a disconnect. So many marketing activities online direct people to a business’ homepage and not a specific landing page, when the truth is your conversion rate could drastically improve if that traffic were being diverted to the correct landing page.
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Our Top Ten Tips for Flying Your Flag Online

So you’re a small business or franchisee and wondering how you can parlay your tiny or non-existent budget into more traffic using the myriad of tools and platforms in the online marketing space? It’s a challenge for virtually every SME in Australia looking to get traction and build up opportunities and leads for their business.
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