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Facebook in the Limelight

The Crystal Ball Effect Social media has had a record breaking year; Instagram recorded over 400 million active monthly users and finally beat Twitter. Facebook overtook YouTube for desktop video views and finally hit 1 billion daily active users. But as one year comes to a close, we naturally want to know what comes next.
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Hyper Remarketing

Add a little hyper to your market! Have you ever been to a website and then suddenly seen the ads for that business all over the internet? Ads on other websites, ads in banners, even ads in your Facebook feed – that company’s advertising budget knows no bounds! Welcome to the world of remarketing. Remarketing
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Reviewing & Implementing a Checklist for Facebook

Our Facebook Fuel to Ignite your Business Optimise Webinar, prepared by SponsoredLinX Academy, is going live tomorrow (Wednesday 23rd March) at 10:30 am AEST. We would hate for you to miss out. Click here to register. Until then, make sure you visit our blog post here about our ultimate Facebook checklist which will carry you
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Why Facebook Ads Are So Effective

You may well have heard the rumours that organic postings on Facebook (in other words content which is published for free) is on the decline. Unfortunately, the rumours are true, but as we have discovered, they are some pretty valid reasons for this which we will explore in more detail in our upcoming Optimise Webinar
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The Video Content your Facebook Business Page Needs

You could be forgiven for thinking that with the enormous jump in popularity of visual content that you now need to be a mini-blockbuster producer on top of a business owner. Umm… yeah, right! The truth of the matter is that users on social media are engaging with visual content in all of its forms,
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Facebook for Business

We’ve got the know how on what you need to get started with Facebook for Business. Check out the infographic below, and don’t forget to register for our upcoming SponsoredLinX Academy ‘Optimise Webinar – Facebook Fuel to Ignite Your Business’ on Wednesday 23rd March at 10:30 am AEST.


What’s A Good Conversion Rate?

Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
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International Women’s Day Google Doodle 2016

We love the 2016 Google Doodle for International Women’s Day so much that we have to share it with you! You too can share your #OneDayIWill story here, and to learn more about the scenes and inspiration behind the clip.


The Ad Extensions You’re Not Using, and Should Be!

If you have done any type of print marketing, you might recall paying per line or even per character.  If you were looking through a Sunday classified, you might see ads using text speak to save space. In short, you pay for the real estate you would like to occupy. In digital marketing, space is
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Different Ways to Target Your Display Campaign

Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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