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Weekly Round Up: This Week in Australian Business

Weekly Round Up: This Week in Australian Business


Black Hat Social Media and How It Can Affect your SEO Efforts

Regardless of how sophisticated Google’s search algorithms get there will always be people trying to manipulate the system. Black Hat SEO has been around for a long time and may never go away. With the growing importance of Social Media it was inevitable that Black Hat Social Media would become a thing. But what effect, if any, can it have on your SEO efforts?


Using Traditional Marketing Principles in a Digital World

Marketing used to be a simple affair. Business had limited options when it came to promoting their goods and services – namely print, radio and television. The introduction of the internet and it’s ever-growing popularity has opened up a whole host of new opportunities for business to reach their target audiences, opportunities that are fast becoming essential elements of a holistic marketing campaign.


Online Offense

A General in the trenches, cut off from his sources of intelligence and reconnaissance, is in the same predicament as the grunt soldier, a grueling and grinding psychological torment with no assurance of victory and a likelihood of defeat. A General with full scope of the battlefield, a spy plane gathering intel on enemy position in relation to his own troops and a strategy to identify weaknesses and strengths, once again in relation to his own troops, is a General about to win the war.


#Hashtag Mindblown

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again.


5 Easy Ways to Boost Your CTR

Some simple steps that will help you quickly boost your campaign’s Click Through Rate (CTR), which will naturally help improve keyword quality scores and decrease your cost per click.


The Benefits of Databases

The first thing you do when thinking about implementing a new marketing campaign for your business is market research, right? This is where databases come in handy.


Online Marketing in Our Daily Lives

In an attempt to further drive engagement with their customers in Australia, Nestle in conjunction with Woolworths has incorporated near field technology into in-store advertising as part of a marketing campaign within the supermarkets store for Uncle Toby’s Oats and strawberries. This isn’t the first time the chain’s marketing strategy has had to be altered to keep up with changing trends.