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A Social Media Faux Pas That Both Big and Small Businesses Make

Social Media can be a harsh mistress at times. Quite often this seems increasing true for small businesses who don’t have the time or money to employ someone to look after your company’s social media accounts full time.


Weekly Round Up: This Week in Australian Business

There were heartbreaking scenes in The Netherlands, Thursday night as a cargo plane arrived carrying the bodies of MH17 victims, which were then loaded into a convoy of hearses and driven to a forensics facility for identification.


Droning To Be Social

The age of drones is upon us. No, I don’t mean the drones in Star Wars either. I’m referring to an unmanned aerial vehicle. Originally designed for use in military operations in the late 1950s. Whilst still being used primarily for military purposes drones were usually used for missions that were too “dull, dirty or dangerous” for manned aircraft.


Yahoo Acquires Mobile App Company Flurry

Flurry is an app analytics and advertising company has recently been purchased by Yahoo for around about $US300 Million.


How One Girl Gave the Internet Hope

It’s been a long time since we (as users of the internet) have felt like all is not lost in the world because of a selfie. A project done by British university student Rebecca Brown as done just that. Starting in 2007,at the age of 15, Brown began taking a picture of herself every day. This took place for the next 6 and a half years. The subsequent time lapse video, shows Brown’s face change even as her expression and eyes stay the same, whilst the backgrounds shift behind her.


Twitter For Small Business

So you may have heard that Twitter is an indispensable tool for businesses to use. But you are a little confused as to how it applies to you as you operate a small business not some giant conglomerate? Well I’m here to say it can apply to you in these ways.


4 WordPress Plug-ins for Basic SEO Productivity

In this day and age SEO is no longer just about getting on the 1st page of Google. Unless it is a navigational search query you want to make sure that your campaign is performing at optimum level as you will be competing with nine other search results. This is why it is so important to implement basic SEO practices and efficiently manage them to rank well and attract relevant clicks. Here are some SEO tools that I thoroughly recommend to improve the productivity on your WordPress site.


What’s Trending in the Business World this Week?

1. Rupert Murdoch’s $US80 billion bid for Time Warner. The Australian media mogul’s company, 21st Century Fox, has made a bid for Time Warner, who own HBO (the Game of Thrones producers), CNN, Warner Brothers and DC Comics. Time Warner has rejected the initial offer but many believe Murdoch is determined to get it. One
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Kim Kardashian’s New Money Maker

The hit mobile game of the last month has a familiar face behind it. Kim Kardashian: Hollywood is an adventure game for IOS and Android that lets players create their own celebrity and interact with the titular reality show star, her friends, and her frenemies.


WARNING: Beware of Click Fraud

Imagine Google sending you an AdWords bill that is three times what you were planning on spending for the month on your pay-per-click advertising campaign? Unfortunately this is a terrifying reality for some small businesses due to click fraud. Click fraud is a deceptive and dirty technique that can end up costing companies and entrepreneurs thousands of dollars and their online reputations.