Blog

As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be
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PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.

Email marketing remains one of the most cost-effective digital marketing channels. It’s great for keeping current clients up to date and even more useful for sourcing and establishing new customers. If you’re under the impression that email marketing doesn’t work for your business, perhaps it’s time to review your tactics. A general monthly newsletter just
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You’ve got deadlines and KPIs to hit, and ensuring your social media following is happy is low down on your list of priorities. We get it, we really do. Every business owner knows, however, that their company needs to have social media visibility to have any kind of success these days. Maintaining multiple accounts and
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Gaining inbound links remains one of, if not the best path to long-term online traffic success. Links mean authority, increasing your website’s ranking for search engine queries. Therefore, it’s vitally important for any SEO campaign. Not only that, they result in referral traffic indefinitely and help prop up your brand’s online reputation. The problem is
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Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essential
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Is an effective marketing campaign amongst your list of new year’s resolutions? Then we suggest delving into the world of content and keeping an eye on any content marketing trends that may arise throughout the year. Content assists marketers and business owners to establish themselves as thought leaders and can also be used to better
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Live video is the perfect way to showcase your brand to your audience and presents you with the unique opportunity to differentiate yourself with your competitors. With Facebook and Instagram making the world of live streaming more accessible, you can’t ignore the opportunity. Today, we’ve got a how-to guide to break down why you should
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With so many recent technological advances we’ve witnessed a huge shift in consumer shopping habits. This has, in turn, resulted in the creation of new online businesses, but despite their propagation, there will always be space for the traditional brick and mortar retailer. With that said, however, the offline retailer still needs to stick with
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First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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