Pinteresting Business

With Pinterest being the fastest growing social media site ever! Many businesses are trying to work out ways to incorporate the use of Pinterest into their social media strategy. Luckily this isn’t all that hard as one of the benefits of using Pinterest is that it can be an extremely powerful tool for increasing awareness and gaining exposure in the online marketing climate.

In a growing number of cases, Pinterest is driving traffic to businesses web pages more than other social media and search engines; this is because images link back to the source where they were pinned. Like other social media, Pinterest also provides an opportunity to interact with your followers. And you can learn more about your target market’s interests by following their pins, too.

Basically while surfing the web users can bookmark sites by ‘pinning’ images to themed pinboards. Users can also share their pins or boards with other Pinterest members, repinning and following their content. The most popular topics on Pinterest at the moment are health/fitness, beauty/ fashion, wedding/ event planning, interior design/architecture, food/recipes, travel/nature, and art; basically all things visually appealing.

Not surprisingly, businesses that market to young people or middle aged women and have visually appealing products or services are doing very well on Pinterest. If these qualities describe your business, then you should definitely get a Pinterest account. Even if this doesn’t describe your business you should give it a go as there are plenty of examples of successful Pinterest marketing to users outside these demographics.

The information available through pins on Pinterest can be used to inform other online marketing strategies you use including Facebook, AdWords & SEO. Basically Pinterest is just another tool to aid the centric advertising platforms.This social media platform is not going away anytime soon so you should definitely get pinning!

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