Small Business Management – 3 Effective Marketing Tips

As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be optimised for growth and success.

Identify Time Wasters

There’s no denying that running a business takes up a lot of your valuable time — but there are strategies you can implement to free up some of your precious hours. Begin with time logging your tasks to see what tasks take the longest and identify if they’re taking longer than they should. Consider automating invoices and payroll, scheduling content to post on social media while you’re still in that content zone. The goal is to stay organised — you can do this by keeping a calendar either virtually or physically — and to refer back to it to keep on task. It also might be useful to implement the pomodoro techniques that involves setting a 25-minute timer for a specific task, then taking a 5-minute break before moving onto the next job.

Delegate

Believe in your employees — you hired them for a reason! Don’t underestimate their potential to help your business run more smoothly and efficiently. We know that it can be hard to let your business go into the hands of another, but don’t let that blind your sight of good and willing employees. Take a step back and imagine how your business would run if you weren’t around and how much it would thrive if your staff had the knowledge to keep it afloat. Let go of full control, empower your employees and facilitate job growth.

Cut Costs

Owning and operating a business can cause heavy financial burdens, yet there are some simple steps you can take to ensure you save every cent possible. Work with free online tools such as Google Docs and Spreadsheets instead of paying for a Microsoft Office subscription. Use Skype and other free online call tools for video conferences or client meetings instead of travelling to a destination. Declutter your business of anything that isn’t helping your business grow or be productive. It may seem small, but the savings will add up in the long run.

There’s a lot to managing and owning a business and we understand that it can be a handful to deal with sometimes. At SponsoredLinX, we aim to make your life easier by handling your online accounts such as Google AdWords and Facebook. It’s a great time-saver, we’re affordable and it’s a great way to delegate!

Seeking more small business management tips? Contact SponsoredLinX today on 1300 859 600 to get in touch with one of our expert digital marketers!

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