Rising Sun FPV specialises in custom drone solutions covering a host of services including custom-built frames, servicing, and repairs. With a wide range of audiences from heavy-lift drones for the filming and advertising industry to Agricultural drones and drone racing, Rising Sun FPV’s owner, Zak knew that he needed a solid digital strategy to be able to reach them all. While previously active on social media with boosting around key retail events such as Black Friday, they knew that to reach their goal of tripling their weekly orders, they would need to expand their channels. To achieve their goals, SponsoredLinX set them up with multiple Shopping Campaigns split between service and product-specific searches. After the success of this targeting split, further optimisations were implemented focusing on premium higher-priced items to allow them their own budget. Now that these foundations have been laid, SponsoredLinX and Rising Sun FPV are expanding their channel reach even further with the introduction of Smart Shopping Campaigns championed by Google’s advanced automation processed supported by a Remarketing campaign to nurture leads down the sales funnel and improve ROAS.