Google AdWords is a marketing platform also referred to as pay-per-click advertising. The process involves an auction where you bid on certain keywords relating to your business and pay that agreed upon amount to appear in search results for that keyword – but only when someone clicks on your ad. Google AdWords provides you with the ability to control your advertising like never before by targeting people already searching for your business. You can track sales and leads back to the very ad and even the keyword that attracted the customer to your site to better focus your campaign.

Google AdWords has many advantages for advertisers and offers a far greater return on investment than other traditional forms of advertising such as direct mail, TV, newspapers and phone books. They have multiple advertising formats available including the Search Network and the Display Network.

How Are Ads Ranked?

In order to rank in an advantageous position, you’ll need to have a good Quality Score. This score is made up of three components: ad relevance, expected click-through rate, and landing page experience. Your Quality Score is a number between 1-10 meant as a guide to give you a general sense of how your ads are performing quality-wise. Based on previous data performance, your Quality Score is an aggregated estimate of how well a select keyword has performed in previous ad auctions.

Expected Click-Through Rate
The Expected Click-Through Rate is a keyword status that measures how likely it is that your ads will be clicked by consumers.

Ad Relevance
Ad Relevance measures how closely related your keywords are to your ad and provides you with an indication of whether or not either needs to be altered.

Landing Page Experience
The Landing Page Experience provides you with information regarding how relevant or useful your website’s landing page is to those who click on your ads. The higher the rating, the better the text relates to a consumer’s search terms.

What Are The Benefits?

AdWords gives you the opportunity to measure whether or not you are meeting the chosen goals for your marketing campaigns. You are able to track all the ads that you have ran, which ones receive the most clicks and which websites have given you the most sales from lowest bid prices. AdWords provides you with campaign reports that provide you with the information you need to adjust your targets and bidding in order to receive the best ROI.

In today’s fast-paced online environment, businesses all over the world are realising the benefits of professional AdWords management. SponsoredLinX proposes a partnership with your business where we work with you for the growth of your business. Our unique strategy and Google-certified gurus will work to ensure your ROI is the best it can be and ensure that you are educated every step of the way.