Adwords

AdWords – “Pay Per Click” Advertising (PPC)

People are talking and you’re wondering, what’s the hype? What are Google AdWords? Google AdWords is Google’s main advertising product and subsequently, their main source of revenue. AdWords offers something called “pay per click” advertising (PPC), “cost per thousand” advertising (CPM) and site-targeted advertising for banner, text and rich-media ads. This program includes national, local and international distribution.

Google began certifying professionals and companies who completed AdWords training and passed an exam as part of their Google Advertising Professional (GAP) program.

As such, it is now possible to hire third party service providers to manage your AdWords accounts for your business, maximising their potential in ways you yourself may not be able to do. As the world’s businesses see their consumer base shift more and more from local foot traffic to the internet, this tool has a nearly priceless value you anyone wishing to maintain a successful search engine marketing strategy.

These days, many, if not most, people go to Google as a first step in finding a product or service. With AdWords, it’s possible to optimise your account in such a way that when they query the search engine for say, “football jerseys” your sports equipment outlet is the very first link they see or perhaps the first ad in the right hand column. As you can see, this tool is a seriously solid investment and one most definitely worth looking into as an option for your company’s next major advertising campaign.