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Australian businesses show lag time in adopting online marketing

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Australian businesses show lag time in adopting online marketing

A new study has revealed that just 22.6% of Australian businesses are utilising online marketing channels. Digital marketing agency SponsoredLinX has developed an algorithm to analyse the online marketing activity of 10,000 businesses across Australia. The research reveals that New South Wales led the country with 26% of businesses using platforms such as Facebook advertising
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