Did you know that Google takes the age of your domain (www.example.com.au) into consideration when calculating where you will rank in search results? That’s right, the people at Google create their search algorithms based on a large number of factors, but they all come down to one thing: trust.
Google recently posted an update on the AdSense blog “Making Ads Smart – Adapting Ads to the Device” where they discussed some of the changes they were launching to change the appearance of the ads on certain devices.
Google has also had a long time AdSense policy which prohibits “encouraging clicks”.
Did you know your AdWords specialist at SponsoredLinX are like special forces ‘Traffic Controllers’?
They have trained eyes to detect Google searches that you do NOT want clicking your ads. Sure, a well structured campaign will reduce irrelevant traffic but that’s certainly not enough. Even though AdWords advertising is the most targeted way to advertise your business, AdWords is dynamic which means search traffic is changing all the time.
During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because they are the gate keepers of your Google AdWords account, stopping your ad’s showing to unwanted traffic.
Choosing to get a new website built can be a big decision. With 68% of internet users having made an online purchase in the 2010-2011 period and 79% of households in Australia with Internet access, having a website is a necessity. Having a website that works well is a luxury, a luxury that will give you an advantage over your competitors and give you the best return on your investment.
If you’re looking to get into SEO services, THE most important part of this is selecting a list of keywords which will maximize chances of your return on investment. SEO takes time and you don’t want to waste months working on either a lost cause (keywords that are way too hard to rank for) or keywords that are bringing you irrelevant traffic.
There are a lot of misconceptions about what constitutes a good keyword, the most common of which is that more traffic means more business.
One of the main optimisation techniques used at SponsoredLinX is to measure the results we get at various ad positions.
Google uses an algorithm to calculate which position an advertiser’s ad will appear.
Max Cost Per Click (CPC) x Quality Score = AdRank (AR) The higher the AdRank, the higher you are listed.
To get the actual CPC we user the AdRank of the advertiser below us and divide this by our Quality Score.
Google recently posted this very interesting video on their official blog talking about the past, present and future of their search engine. Some very informative viewing!
Here at SponsoredLinx, we pride ourselves on being at the forefront of the internet marketing industry, offering advice to our clients on optimising their websites through AdWords, SEO and Google Advertising Management. There is no doubt a lot of opposing information for businesses and what is the best way for them to market themselves online. The latest talk is all based around Google’s yet to be launched platform, Google Plus. Business owners are wondering whether this just another scam – all hype and no real results? Here is the low-down on Google Plus, the way we see it.
Advertising with Google Sponsored Links has become the best return on Investment Advertising in the world.
