The Importance of a holistic approach to Online Marketing.

A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of a store, telling all the wonders of the store within. No matter how good the sprucer, if traffic is driven into a store that’s poorly set up and staffed, with high priced stock stacked randomly on shelves- the customers are going to leave in very short order.

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Making Your E-commerce Site Convert

Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.

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High Court Ruling Protects Google From Trademarked Advertising

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.

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Selecting Keywords

Building an effective AdWords campaign relies so heavily on your choice of keywords. When you are selecting your keywords take some advice from Generation Y and…

KEEP IT SIMPLE

KEEP IT SMART

KEEP IT SPECIFIC

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Top Tips For Using The Dimensions Tab

The dimensions tab in AdWords lets you slice up your data by the dimension of your choice over your account, campaigns or AdGroups.

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Remarketing – Taking a Second Bite of the Pie

We all know that sales is the life blood of any business and today I’m going to reveal a powerful adwords strategy to get more customers spending money with you instead of your competition!

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Keyword Insights

Google’s latest addition to array of tools one can use to assist their Adword’s campaign perform better is the Keyword Auction Insights Report. The new report will allow one to see comparative performance information on other advertisers who are participating in the same auctions as you. It shows the display URL of the advertiser who is competing in that auction.

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Perception: What Does Your Business Look Like to Your Consumers?

Perception is a very integral part of marketing.  What your customers think about, not just your product but your entire business offering, matters a great deal to your business success. This is even more prevalent in an online market place where there are limited opportunities to build any rapport or establish any kind of relationship with your customers. So let’s apply this to AdWords and Search Engine Marketing.

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Why you need quality SEO content on your website

Have you ever clicked on a search result and ended up on a page full of text that “wasn’t quite right”? Whether it was spelling mistakes, messy grammar, or paragraphs of random text that just didn’t make sense, this was likely cut-rate SEO content (text content with keyword density which is designed to help you rank better).

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Google SSL Search Encryption Rolls Out….

Several months ago Google made some changes to the default search experience on google.com – when you are signed into a Google account they added SSL encryption to increase the security and privacy of your searches.

Yesterday, on insidesearch.blogspot.com they announced that they would be expanding this to all their local domains around the world and it should be a few weeks for it to be fully introduced.

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