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Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to a national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive.
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Many small business owners ponder the same question: how do I attract more customers? Using a website is a proven way of making your business more accessible. And in saying that, there are dozens of on-page SEO ideas that can help search engines find your page. Getting high-quality links for your SEO is vital when
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When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
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It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
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Attention span is an important thing for all forms of digital marketing – SEO, social media and paid advertising are dependent on an ROI for money spent. With SEO in particular,  if you fail to grab users attention and they bounce back to the search results page, Google notices and looks more favourably on whoever
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Ok, Google, how do I optimise my website for the voice search revolution?

Gaining inbound links remains one of, if not the best path to long-term online traffic success. Links mean authority, increasing your website’s ranking for search engine queries. Therefore, it’s vitally important for any SEO campaign. Not only that, they result in referral traffic indefinitely and help prop up your brand’s online reputation. The problem is
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First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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The aim of every business operating online is to achieve the highest ranking on an organic search when a consumer searches for your company name or product. What many businesses find difficult, however, is understanding how to optimise their online presence in order to ensure it’s easy for your consumers to locate you no matter
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It goes without saying, but we’ll say it anyway—SEO is highly technical. There are more than 200 influencing factors and it’s difficult to know concretely what you as a business needs to do to stay ahead of the game. However, while it is difficult to comprehend every element, there are some simple things you can
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